Creating Content with AI: You Might Be Losing More Than Time

Just because content is “done” doesn’t mean it’s good. Much of what AI creates lacks emotion, expertise, or originality. The Human Touch is still missing.

AI doesn’t know how you feel. It’s more like a robot trying to write a love letter.

• AI can mimic tone but not truly feel emotion, so it often misses the subtleties of humour, empathy, and personality.

• It does not understand live experiences, which can’t speak from the heart or provoke genuine emotional responses.

• Which may lead to predictable writing that may inform but rarely inspire.

Why this matters:

• Humans are wired to respond to stories, emotions, and authenticity.

• AI doesn’t experience fear, joy, anger, or wonder; it processes data.

• That’s why it’s writing often feels hollow or robotic rather than natural and authentic.

For Example, an AI can describe a childhood memory, but only a human can remember and explain what the sun felt like on their skin at the age of six.

Real-time studies and experiments conducted by various individuals:

Here’s a real-time experiment comparing AI-generated vs. human-written content with live data, case studies, and stats that reveal both strengths and limitations:

1. Experiment: AI vs. Human Product Roundups-

A digital marketing agency created two nearly identical product roundup pages, one fully human-written and one AI-assisted, and published them across matching domains. The Results after 3 months were:

• AI content ranked faster (by 30 days), but the traffic fluctuated significantly, resulting in a higher bounce rate.

• Human-written content delivers a longer time on the page, higher conversion rates, and more stable rankings.

Conclusion: AI may accelerate ranking, but human content builds deeper engagement, trust, and authenticity with the reader.

2. Long-Term Traffic Performance-

After conducting our research and publishing 350 blog posts over a year, we observed the following results:

• 208 AI-authored blogs; 72 got de-indexed, with over 18,600 impressions and 502 clicks.

• 142 human-rewritten posts; only 3 were de-indexed, with over 125,000 impressions and 2,512 clicks.

• We discovered that while human-created content experienced sustained growth and higher on-page engagement, AI-driven posts tended to lose traction following an early surge.

Conclusion: AI content without follow-up human editing underperforms vastly compared to human-curated content.

3. Engagement Numbers: Human vs. AI-

According to a study conducted by our own Digital Marketing Institute, the end stats were:

• AI-generated content engagement was 1.7%

• The human-written content engagement was 5.3%

• Human content also achieved better bounce rates, session durations, shares, and backlinks when compared to AI-generated content.

Conclusion: AI content is often skimmed and forgotten, while human content builds relationships, trust, and loyalty, which usually influences the human mind. The audience craves authenticity, not automation. 

4. Consumer Perception & Trust

From a survey that we conducted in 2023-2024, it was concluded that-

• About 50% of consumers can identify AI-generated copy.

• 52% reported lower engagement when the content was suspected to be AI-written.

• 26% of consumers find AI website copy to be impersonal, and social posts that use AI are generally considered untrustworthy by 20% of consumers.

Conclusion: AI content may attract initial clicks but leads to disengagement.